Showing posts with label greenply. Show all posts
Showing posts with label greenply. Show all posts

Saturday, February 4, 2012

Greenply creates another landmark with the largest Graffiti Wall in India, Enters Limca book of Records !!!

Greenply, India's largest interior infrastructure company yet again creates a mark in innovative marketing with its "Greenply Always Hoyenga- largest graffiti wall in India".

In sync with its new campaign, Always Hoyenga, Greenply has come up with another out of the box consumer
activation program. It will create a graffiti wall in Delhi, Mumbai, Hyderabad and Bangalore and invite everybody to come and express their wishes for the future by either painting or writing on the wall.

History in the Making...


With the core thought of amplifying "Always Hoyenga" on ground and build a high recall, Greenply has come up
with a 10x10 Graffiti wall. This graffiti wall from each city will add on to creating the mega Graffiti wall of 5040 sq ft in Kolkata which will be the largest graffiti in India.

The Always Hoyenga campaign by Greenply has already been creating a buzz amongst public. Being a rhythmic ad, the TVC is catching up tremendously among the viewers. The campaign is aimed at making durability more relevant and fresh for the audiences. With the ongoing new ad campaign comprising of various mix of media, the company has yet again proved its pioneering zeal to creatively marketing its offering whether it is through ATL or BTL means.

Friday, October 7, 2011

GREENPLY SHOWCASED AT DELHI BUILD / PANELEXPO 2011


India’s largest Interiors infrastructure company, Greenply Industries, was one of the major participants at the first edition of Delhi Build 2011 (including co-located events like Delhi Interiors and Panelexpo and Illuminex India 2011 exhibitions) held from Sept 22-24 2011 at Delhi’s Pragati Maidan. This mega business platform was supported by 39 major trade associations of construction and allied industries and the event attracted over 200 participants from 13 countries including China, Finland, France, Italy, Germany, Pakistan, and Spain among others. Mr Saugata Roy, Hon’ble Minister of State for Urban Development inaugurated the event.

 
Greenply’s stall reflected its leadership position in the Interiors Infrastructure Industry with its stylish and contemporary showcasing of all its three main business verticals – Ply& Board, Laminates and Engineered Panels, along with their respective leading Brands, under a single roof. The company’s latest entry into the engineered panels was specially highlighted with an eye catching display of its recently launched range of Green Panelmax MDF, which was the cynosure of the stall. The stall displayed the newly launched,  Green Panelmax Plain and Pre-laminated MDF range,  available in  thicknesses ranging from thin (5.5mm) to thick (35mm) and sizes, including 8’x6’ large sized panels which attracted a number of  professionals from the Interiors industry. The display was focussed on creating awareness about the product’s outstanding quality, versatility and viability of use in contemporary interiors.

In other Greenply  product categories too, prominent exhibits in the stall displayed the company’s comprehensive range of high quality ply and board  products, including the flagship brand, Greenply plywood, and top-end, premium ply brands like Green Club and  Green Club plus.  Also displayed were  niche plywood categories  like the Green Fire Retardant ply, Green Flexiply, Green Shuttering ply and the newly introduced range of compressed ply, Green Compreg Plywood, as well as Optima Red, a low emission ply, and Ecotec,  an economically priced ply variant and Green Doors - each a major in its  category of products.

Keeping abreast of market trends and popular tastes, Greenply’s classic ranges of  natural veneers like Green Decowood and Green Naturals, 100% Burma Teak veneers, along with the more contemporary ranges of Green Spectrumwood and Greenlam laminates,  were also on special display. The Green Spectrumwood range of polished veneers designs and trendy designer laminates, elicited keen interest  from architects and Interior designers as well as a large section of the student community who were eager to learn about the latest designs and  products in the market.  

For more info visit our website : Green Panelmax MDF Boards.