Greenply, India's largest interior infrastructure company yet again creates a mark in innovative marketing with its "Greenply Always Hoyenga- largest graffiti wall in India".
In sync with its new campaign, Always Hoyenga, Greenply has come up with another out of the box consumer
activation program. It will create a graffiti wall in Delhi, Mumbai, Hyderabad and Bangalore and invite everybody to come and express their wishes for the future by either painting or writing on the wall.
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| History in the Making... |
With the core thought of amplifying "Always Hoyenga" on ground and build a high recall, Greenply has come up
with a 10x10 Graffiti wall. This graffiti wall from each city will add on to creating the mega Graffiti wall of 5040 sq ft in Kolkata which will be the largest graffiti in India.
The Always Hoyenga campaign by Greenply has already been creating a buzz amongst public. Being a rhythmic ad, the TVC is catching up tremendously among the viewers. The campaign is aimed at making durability more relevant and fresh for the audiences. With the ongoing new ad campaign comprising of various mix of media, the company has yet again proved its pioneering zeal to creatively marketing its offering whether it is through ATL or BTL means.
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