Greenply’s Green Panelmax MDF at Indiawood 2012.

Indiawood 2012, considered   the largest international woodworking Industry Expo outside the USA and Europe, was held at Bangalore from Feb 10-14, 2012. Over 550 exhibitors from India and 30 countries from overseas participated in this event, which showcased the world’s most advanced woodworking technologies, machineries, tools and accessories to thousands of visitors who thronged the fair at Bangalore International Exhibition Centre. The event drew   a phenomenal footfall of 34000 people including visitors from even Sri Lanka, Pakistan, and Iran & Africa.

Greenply Industry Ltd., India’s leading interiors infra-structure company,   was a prominent participant at this fair.  The Greenply stall focused on showcasing its newly launched business - Engineered Panel Division (EPD) and the Green Panelmax MDF range of engineered panels.  The Greenply stall experienced a tremendous response and drew appreciation for its world class interiors.  The other  highlights of the stall included  a complete display of the recently launched veneer designs from the  Green Panelmax Veneered MDF  Natural  and Creative Veneers  range and  EPD’s  other existing product lines in plain and pre-laminated MDF . An   artistic rendition of Lord Ganesha, beautifully created with pieces of Green Panelmax Veneered MDF, was a key attraction. The Greenply stall   drew a host of visitors from Furniture Manufacturers to International traders, Architects, Door Manufacturers, Builders and Interior designers.

The stall also screened an animated film depicting the manufacturing process of Green Panelmax MDF at the company’s state-of-the-art Pantnagar plant, which made it easy for visitors to understand the high tech manufacturing process.  The company’s senior management,   including Mr. Shobhan Mittal – Executive Director and Mr. Yogesh Arora – Country Head was present to meet key customers and stake holders.

Greenply creates another landmark with the largest Graffiti Wall in India, Enters Limca book of Records !!!

Greenply, India's largest interior infrastructure company yet again creates a mark in innovative marketing with its "Greenply Always Hoyenga- largest graffiti wall in India".

In sync with its new campaign, Always Hoyenga, Greenply has come up with another out of the box consumer

activation program. It will create a graffiti wall in Delhi, Mumbai, Hyderabad and Bangalore and invite everybody to come and express their wishes for the future by either painting or writing on the wall.

History in the Making...

With the core thought of amplifying "Always Hoyenga" on ground and build a high recall, Greenply has come up

with a 10x10 Graffiti wall. This graffiti wall from each city will add on to creating the mega Graffiti wall of 5040 sq ft in Kolkata which will be the largest graffiti in India.

The Always Hoyenga campaign by Greenply has already been creating a buzz amongst public. Being a rhythmic ad, the TVC is catching up tremendously among the viewers. The campaign is aimed at making durability more relevant and fresh for the audiences. With the ongoing new ad campaign comprising of various mix of media, the company has yet again proved its pioneering zeal to creatively marketing its offering whether it is through ATL or BTL means.